Hey Bud Skincare
Get ready to glow with Hey Bud, Australia's #1 Hemp Skincare Brand. Ellie created and strategized:
shopper persona, including pain points + solution
a guiding brand mood board
competitive brand research
2 static ad designs
display ads optimized for Meta and Google
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Role: Digital Designer
Company: Hey Bud Skincare
Industry: Personal Care
Duration: April 2025 -
• Brand alignment
• Social assets
• Visual campaigns
• Animation -
• InDesign
• Photoshop
• Illustrator
Meet Chloe
The Skincare Enthusiast
Chloe is a 28-year-old digital marketing specialist living in Melbourne. She’s skincare-savvy but doesn’t have time for complicated routines. She’s all about real results, clean ingredients, and products that actually work. She’s looking for skincare that feels fresh, fun, and genuinely effective. With a mix of curiosity and skepticism, Chloe is drawn to brands that keep it real.
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Name: Chloe Martin
Age: 28
Location: Melbourne, Australia
Occupation: Digital Marketing Specialist
Relationship Status: In a relationship
Income: ~$70K/year
Lifestyle: Active on social media, shops online, loves brunch, yoga, and trying new beauty products
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Skin Type: Combination, acne-prone
Main Concerns: Redness, breakouts, uneven texture
Goals: Clear, glowing skin with minimal effort
Experience Level: Intermediate — understands ingredients, watches beauty YouTube/TikTok, but still influenced by reviews and ads
Current Brands Used: The Ordinary, Mecca Cosmetica, Glow Recipe
Attitude Toward Hemp: Curious but not fully educated — likes the “natural but trendy” angle
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Doesn’t trust overhyped skincare claims
Gets overwhelmed by long routines
Has sensitive skin — needs gentle formulas
Struggles to find products that are both natural and effective
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Clean, natural ingredients she can pronounce (like hemp seed oil)
Transparent formulas backed by real results
Beautiful, minimal product photography that feels fresh and elevated
Clear, honest messaging that educates without overwhelming
Brands that feel approachable and aligned with her values—fun, eco-conscious, and skin-first
