Cribl
To support Cribl’s brand mission, giving IT and Security teams choice, control, and flexibility, Ellie developed a dynamic motion graphic that highlights the key capabilities of the Cribl platform:
Onboard • Route • Reduce • Replay • Transform • Collect • Search • Store • Visualize
Each capability is visually reinforced with clean, intuitive icons, providing immediate clarity and emotional impact for busy enterprise buyers.
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Role: Brand Designer
Company: Cribl
Industry: Software Development
Duration: April 2025 -
• Brand alignment
• Social assets
• Visual campaigns
• Animation -
• InDesign
• Photoshop
• Illustrator
Meet Jason
The Tech-Savvy Optimizer
Jason is a Director of IT and Security Operations at a fast-growing enterprise, focused on scaling systems while cutting costs and complexity. He needs flexible, reliable tools to manage growing data volumes without disrupting business and craves more control, clarity, and choice than legacy solutions offer.
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Name: Jason Patel
Pronouns: he/him
Age: 38
Location: Austin, Texas
Occupation: Director of IT and Security Operations
Lifestyle: Jason leads a high-paced professional life at a fast-scaling tech company. He's often balancing strategic planning with hands-on problem-solving, managing a remote and hybrid team. He's tech-savvy, health-conscious, and enjoys hiking, smart home gadgets, and occasional weekend coding projects. He’s motivated by progress, autonomy, and making systems work smarter, not harder. -
Struggling with rising data storage and SIEM costs.
Overwhelmed by fragmented, legacy tools that slow down operations.
Needs flexible solutions that won't disrupt business during migrations.
Pressured to maintain security and compliance while scaling rapidly.
Lacks full control and visibility across complex data environments.
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Gaining full control over data flow, storage, and costs.
Simplifying complex systems with flexible, adaptable solutions.
Future-proofing IT operations without vendor lock-in.
Boosting efficiency and reducing manual workload for his team.
Being seen as a strategic leader driving innovation and security excellence.
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Cribl’s clear, action-driven campaign shows Jason he can control and simplify data without risky migrations. The promise of choice, flexibility, and fast wins gives him the confidence to move forward.
